One of the most efficient way to create value in the digital age is to provide a digital platform facilitating an exchange between two or more inter-dependent groups.
https://bruegel.org/2019/11/work-protection-in-the-digital-age-towards-a-new-social-contract/
In order to be sustainable, the new digital economy needs maturity in many areas like work protection. The report is quite clear many platform service providers (workers of the gig economy) face low income, no access to saving or pension (a problem for our future society that will need to support them), isolation makes it hard to unite for collective actions (hard to change things). This can’t be sustainable in the long term.
The ball is clearly in the digital economy leaders to place ethics at the center of their risk mitigation plans – Customer and Service providers may well disrupt businesses that are not adapting fast enough. Consumption impact awareness is growing and individuals are starting to shift their perceived values from “the best choice” to “the best right choice”.
Consumers expect brands to treat individuals, communities and the environment with the utmost respect
A WE communications recent survey over a 3 years period showed that 74 per cent of consumers said they expected brands to take a stand on important issues.
“Consumers expect brands to treat individuals, communities and the environment with the utmost respect,” Ms Hudson, the Australian CEO said in a statement.
Yet, another Australian survey shows that 49% of people believe that companies are misusing their personal data. with 80% concerned or very concerned about personal data breaches.
Lots of opportunities for leaders with access to the right competitive intelligence and putting in place the right strategic response plan.